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Beautifully shot and imaginatively treated by producer/director Peter Gauvain. I actually thought Apocalypse Cow was excellent. His motivations are honourable but his methods are divisive.
I then make it easier for others to find the political space in which change can take place.” Me and George Monbiot in 2017. I am setting out my stall a spectrum of possibility in which I express my desires. I know we won’t get things to change as far as that. “I am deliberately staking out a position,” he told me. I remember him saying something along those lines that day in 2017 so I dug out my notes… George Monbiot is the master of setting out an extreme argument (such as AGRI-DOOM!) as a way of getting the rest of us to move towards the middle-ground, where positive change is much more likely to happen.
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I met George in 2017 and interviewed him for my Nuffield Farming Scholarship study: “How the Mainstream Media Portrays Farming to the Public” (if you fancy reading it, you can download the report here by searching for ‘Anna Jones’ in the author section). He’s a columnist for heaven’s sake! We should not be surprised when he has opinions.
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A professional provocateur, people seem to forget he makes a living from stirring the pot. He’s an incredibly clever bloke – intimidatingly intelligent, in fact. Unless we’re talking about making livestock farming illegal (we’re not…are we?) Just as we pick our careers – they choose theirs.Īttacking them might not be the best way to get them to change, and you can’t just wrestle their cows off them. It belongs to them and, ultimately, they can farm what they want – crops, cows, sheep, pigs, chickens. And this simplistic narrative of vilification is undermining the serious environmental debate.Īs an aside, it’s worth pointing out that many farmers own their land. McGrady, audibly confused, replied with: “To be clear, if a farmer wants to continue farming in whatever way – because we don’t control how our farmers decide to farm – they can continue to do that.”įarming livestock is not a crime (I can’t believe I’m actually writing this). Husain might as well have asked: “What if they’re dealing drugs from the farm?” Yeah – chuck them off! Plant trees instead! Mishal Husain was interviewing Hilary McGrady, Director-General of the National Trust, about planting 20 million trees on their land over the next decade and putting 10% of current farmland into woodland.Īs McGrady explained they will only convert land if the tenant does not want to continue farming it, and no farmer will be forced out, Husain butted in with: “But if they’re using the land for pasture, if they have cattle, that land needs to be used for tree planting?” I almost choked on my muesli listening to the BBC’s Today programme on Friday morning. We’re getting to the point where some journalists are losing the plot. We seriously need a reality check people.
Guaranteed to piss off the NFU (his favourite sport) and get some media coverage to boot. How about…The End of the Agricultural Age? Yes, yes! Farming will be dead in 30 years! And not just livestock farming… George had to serve up something truly outrageous. No, to cut through and get some headlines, Apocalypse Cow had to push the boundaries even further. Even Birds Eye had beaten her to the plant-based burger. Liz Bonnin was late to the party when she triumphantly announced on BBC One’s Meat: A Threat to Our Planet that she had turned her back on beef. “Stop eating red meat” has been done to death. A week after broadcast, I finally got around to watching Apocalypse Cow.
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Meat the Family and How to Steal Pigs and Influence People are on my All4 list.
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Is anyone else struggling to keep up with Channel 4’s wall-to-wall meat coverage? Shrewdly scheduled to coincide with Veganuary, it’s going at it with both barrels.īut like many viewers these days I consume most TV on catch-up.
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